IVREATRONIC

Born in Ivrea in 2017, Ivreatronic is both a label and a party that bends the coordinates of space and time into a liberating, progressive chaos. Its musical direction is a mosaic of DJs, producers, and performers, each with a unique voice—untethered by genre labels but deeply rooted in rave, tribal, progressive, and UK influences. Their sound flows through unexpected downtempo versions, accelerating and decelerating in dynamic cycles that engage both body and mind, creating an immersive, transcendent experience.

The collective moves in a liminal space where tradition meets innovation, inspired by forgotten urban outskirts, the visionary Olivetti project—a symbol of their homeland—and communal pagan rituals like the Battaglia delle Arance, football ultras, and Ivrea’s Carnival. In these moments, social conventions are overturned and hierarchies erased, evoking the liberating chaos of ancient festivities. Their philosophy translates into total expressive freedom, celebrating the unexpected and the most surprising juxtapositions. Romance and delirium, experimentation and groove, dance and emotion.